Saturday, April 24, 2010

New Burger At Bill

When a burger joint adds a burger to the menu it's usually a change in toppings, a new flavor to an existing menu. When Bill's decided on change, they actually added an entirely new burger method to their short menu.

"Don't worry," executive chef Brett Reichler told me, "the original burger is still on the menu." Whew, that was a close one. I love this burger which is an authentic nod to the great Midwestern smashburgers. Bill's has purchased a few of those top-down griddles, a sort of over-engineered George Forman grill, to cook their 'new' burger concept with speed. Bill's has decided that they needed to add a classic pub-style burger to the menu. They are obviously trying their hand at a thicker patty, Corner Bistro-JG Melon-type burger with decent results. The burger is served on the classic toasted white squishy bun but I'm not the one to ask about its greatness. I prefer the thinsmashedgriddlecrunched wonders and there really was no room for improvement. I'm assuming this burger is for those who walk into Bill's, order a burger, and then say, "That's It?" In other words: The ones that just don't get it, the ones that require a burger with a little pink inside and think the thin patty is not substantial enough (which it most certainly is). Bill's is now covering all the bases. Very smart!

Sunday, April 18, 2010

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